Living Room Learning
3 p.m. – 4:15 p.m.
Grab a seat and get ready to learn at this conference launching event that features an eclectic array of topics from passionate industry players. Each multifamily geek, technician or innovator hops up on the soapbox, armed with 20 slides that advance automatically every 20 seconds, getting to the point, fast! Join us for some humor, entertainment and passionate storytelling.
Marc Randolph, Co-founder & Former CEO of Netflix
Wednesday, June 15, 4:30 p.m. – 5:30 p.m.
During his 40+ year career, co-founder and former CEO of Netflix, Marc Randolph has established himself as an authority on business, strategy and innovation. His insight on fostering creativity and effectively transforming ideas into realities has resulted in numerous successful business ventures, including many that he founded.
With knowledge and experience that applies to any business or industry, Randolph seamlessly translates his wisdom into meaningful acumen and inspiration to all types of audiences. In narratives that highlight idea generation, transforming challenges into advantages, lessons learned from Netflix and insight into how to validate ideas, Marc Randolph motivates audiences to think differently to achieve their definition of success.
9 a.m. – 10 a.m.GAME CHANGER: Growing Your Business with Shareable Content
Game Changer: Growing Your Business with Shareable Content
Jonathan Perelman, Head of Digital Initiatives at ICM Partners, Former Executive at BuzzFeed & Google
How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman – the head of digital initiatives at ICM Partners and a former executive at BuzzFeed and Google – knows how to do it right.
Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact.
By respecting the platform you’re using (Twitter is about timelines, Facebook is about feelings) and creating content that appeals to emotion, he offers eight tips for creating content that people want to consume and share. Exclusively represented by Leading Authorities speakers bureau, his presentations are visual, entertaining, and memorable.
Creating the Future of Digital Marketing. As the vice president of BuzzFeed motion pictures, Perelman was critical to its transformation into one of the internet’s biggest – and most effective – producers of video content. He led the creation of 75 original videos a week that resulted in 1.5 billion monthly views. Before that, he developed more than 20 partnerships with major global social platforms as the vice president of agency strategy and industry development. He was instrumental in the company’s advertising efforts that famously omitted display ads and used only carefully crafted sponsored content – creating a new model for successful consumer engagement.
Before BuzzFeed, Perelman spent more than six years at Google as the global lead for industry relations. He is also the founder of Lighthouse Group, an independent media firm.
Awards and Accolades. Perelman is renowned for his expertise. He was VideoInk’s “Dealmaker of the Year,” and AdWeek named him one its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands” and one of its 2013 “Top 50 Executives Making the Wheels Turn.” The Internationalist magazine named him a “Trendsetter” in 2013, and Como listed him as one of the “Top 5 behind the Scenes Tech Talent.” He also won Google’s 2011 OC Award, the second highest award given for “substantial contributions to company,” and 12 Peer Bonus Awards for excellence.
Perelman is a senior fellow at the Center for the Digital Future at the USC Annenberg School and serves on many industry boards. He is also an investor in early stage tech and media companies, advises several startups, and is a member of several international foreign policy think tanks. Prior to Google, he was the deputy finance director on Cory Booker’s 2002 mayoral run in Newark, NJ and then a foreign policy advisory for his 2013 Senate campaign.
THU-A01 From Courtesy to Competitive Necessity, Why Package Management Matter
From Courtesy to Competitive Necessity, Why Package Management Matters
Consumers are expected to spend $334 billion online this year, leading to increases in package deliveries to apartments. With some properties fielding hundreds of packages everyday, providing quick deliveries is more than a convenience, it’s a necessity. The alternative—deliveries to residents’ workplaces or stolen packages—won’t work. Explore the state of package management in apartment communities and lead a discussion about the future of this service as a competitive amenity.
Speakers: Barry Hume, President and Co-founder, Package Concierge; Dean Holmes, Chief Operating Officer, Madison Apartment Group; Craig Meddin, CEO and Co-founder, The Postal Solutions Company
THU-A02 Keeping an Eye on Smart Home Technology Is Smart
Keeping an Eye on Smart Home Technology Is Smart
Smart Homes. The Internet of Things. The shared concepts and technology behind these buzz words are very real. We may not have same home technology as Bill Gates’, but smart home technology IS here. It’s no longer only in movies or for millionaires. Home security, entertainment, comfort, and more can be controlled from your mobile device or by simply walking into a room. Becoming more reliant on technology means big changes to the future of apartment living.
Speakers: Pamela Darmofalski, LEED Green Associate, Director, National Accounts and Sustainability, Greystar; Gene LaNois, Head of Professional Channel, Nest; Sean Stadler, AIA, LEED AP, Principal, WDG Architecture, PLLC; Raymond van Beveren, Senior Vice President, CFLane; Clayton Burnett, Business Development, Internal Technology Trainer, Watchtower Security, Inc
THU-A03 A Change Will Do You Good
A Change Will Do You Good
“Change is the only constant we have.” We’ve all heard this. So, if change is guaranteed, then why do so many struggle with it? According to a Katzenbach Center Survey, the success rate of major change initiatives is only 54%! Be challenged to explore a pragmatic change model that is transformational.
Speakers: Susan Sherfield, CPM, National Director of Education, Mercy Housing; Stephanie Puryear Helling, CAM, CAPS, NALP, Director of Strategic Services, Greystar; Maitri Johnson, CAPS, Vice President, Multi-Family, TransUnion
THU-A04 Building a Talent Pipeline: Paying It Forward Through Partnerships
Building a Talent Pipeline: Paying It Forward Through Partnerships
Sourcing qualified talent is crucial for business leaders, yet the shortage of experienced candidates is pervasive and presents many talent acquisition and operational challenges. Recruitment from usual places, like competitors, does little to address these challenges. So how can you shift the paradigm and hire for skill, while providing the requisite experience on the job? Join us to learn a successful and easily replicable workforce development model and discover how a partnership with community colleges can make a difference.
Speakers: Steven Fretwell, Vice President, Learning and Development, The Bozzuto Group; Kimberly Brown, Instructional Services Senior Program Manager, Montgomery College; Sarah Levine, Director, Workforce Development, NAA Education Institute; Jamie Preski, Recruiter, Equity Residential
THU-A05 Fair Housing: ‘Sex’ Education for Property Management
Fair Housing: ‘Sex’ Education for Property Management
This special session will focus on the protected class of sex under federal fair housing law including discrimination based on sex/gender, gender identity and expression, sexual orientation, pregnancy, domestic violence, sexual harassment and sex/gender harassment. Learn how to protect yourself and your company from fair housing liability in this rapidly expanding area of law. Discover practical tips for handling these issues involving sex discrimination that commonly arises on rental properties.
Speakers: Lynn Dover, Managing Partner, Kimball, Tirey & St. John LLP; Shawn Bankson, Partner, Kimball, Tirey & St. John LLP; Craig McMahon, Partner, Kimball, Tirey & St. John LLP
THU-A06 Reputation Revival: #ORMrealness
Reputation Revival: #ORMrealness
Over the past several years we have discussed online reputation and have learned how to respond to positive reviews and what review sites to monitor. But what happens when a community’s reputation is already damaged? Join us as we learn how to revive a community’s overall reputation. We’ll also cover which networks to use and how frequently you should manage your company’s reputation. You’ll certainly want to take notes, but don’t worry, this session comes with a guide!
Speakers: Jeremy Lawson, NALP, Reputation Manager, Fogelman Management Group; Danielle Noel, Sales Director, Multifamily, Chatter Insights by Binary Fountain
THU-A07 How the Zero Moment of Truth Requires Us to Change Sales
How the Zero Moment of Truth Requires Us to Change Sales
The past 15 years have seen revolutionary changes in credit scoring, pricing, property management systems and marketing. Yet most operators still model and train leasing the same as they did 15 years ago. As Google’s Zero Moment of Truth (ZMOT) study shows, prospects don’t really need (or want) a salesperson anymore. Most sales approaches are selling-focused and not about prospect needs. See how operators have implemented a truly prospect-centered approach allowing leasing associates to become an authentic “trusted advisor.”
Speakers: Donald Davidoff, President, D2 Demand Solutions; Jason Whittington, Vice President, Business Solutions, Gene B. Glick Company; Joanne Chapman-Reps, Founder, Effective Leadership Solutions, LLC
THU-A08 Supplier Skills: Surprising Lessons from 100 Days of Rejection
Supplier Skills: Surprising Lessons from 100 Days of Rejection
To conquer the fear of rejection, entrepreneur Jia Jiang embarked on a personal quest and started a blog to face 100 Days of Rejection. His journey revealed a world that was hidden in plain sight; a world where people are much kinder than we imagine. He discovered that rejection can be much less painful than we believe, and that the fear of rejection is much more destructive than we know. Hear his journey of triumph and self-discovery, learn actionable teaching skills and leave with a better understanding of the impact of social media in our new world order.
Speaker: Jia Jiang, Leading Authority on Rejection and its Role in the Pursuit of Happiness, Founder of Fearbuster, Entrepreneur and Author
THU-A09 NAHMA Presents: A Year After SCOTUS—Latest Trends in Disparate Impact
NAHMA Presents: A Year After SCOTUS—Latest Trends in Disparate Impact
In June 2015, the U.S. Supreme Court upheld the doctrine of disparate impact, under which normal practices in development, rehab and management of housing may be fair housing violations if they result in disproportionate “adverse impact” on certain classes of persons, even if the practices are not intended to discriminate. Learn the trends in disparate impact litigation since the SCOTUS decision, and how these trends affect future development and management practices.
Speakers: Kris Cook, Executive Director, NAHMA (moderator), Harry J. Kelly, Partner, Nixon Peabody LLP; Michael W. Skojec, Partner, Ballard Spahr LLP
10:15 a.m. – 11:15 a.m.
GAME CHANGER PANEL: Sharing Underused Assets – New Business Opportunities Emerging in Multifamily
GAME CHANGER PANEL: Sharing Underused Assets – New Business Opportunities Emerging in Multifamily
GAME CHANGER PANEL: Sharing Underused Assets – New Business Opportunities Emerging in Multifamily
Uber, Airbnb, WeWork, and ZipCar all change the “highest and best use” of fixed assets by increasing the pool of users for assets. Sharing apps enable greater profit potential to property owners from more users benefitting from the same assets.
Developers in high-barrier markets are already planning to build specialty short-stay rental properties as a new hybrid property type. Within rental real estate, a new multifamily niche is at hand.
This brainstorming session will dive into some of the startups that are responding to this new profit potential, and we will collectively brainstorm additional opportunities in property services, access control, reservations management, revenue management, parking, compliance, screening, insurance, concierge services and more. Everyone will come away with ideas for property investments, business creation and ways to extend existing platforms into this new niche.
THU-B01 Google Me: Fostering an Innovative Company Culture
Google Me: Fostering an Innovative Company Culture
Private nap pods, company ski trips, bike-friendly campus’ and free wheat grass shots aren’t the only reasons why Google has a cult following. The balance between work, family, friends, health and service is an ongoing priority for companies like Google who have honed in on the secret to creating motivated, loyal employees. Explore Google’s company culture and how the world of multifamily can benefit by joining our panel of experts across management, vendor and consultant silos.
Speakers: Tracy Bowers, Managing Director, Matrix Residential/Pollack Shores Real Estate Group; Audra Lamoon, Managing Director, Livewire Performance; Lee Bienstock, National Partnerships Manager, Google; Dana Pate, Director of Marketing, Pollack Shores, Matrix Residential
THU-B02 Leasing Existing Apartments in a New Construction Market
Leasing Existing Apartments in a New Construction Market
With thousands of new apartments in the pipeline, existing apartments need to stay as competitive as possible. Being ‘shiny and new’ doesn’t necessarily mean better. Discover the true benefits to leasing existing apartments; gain referrals from new construction comps; ‘draft off’ their marketing dollars (at zero cost to you); learn about technologies you can use to lease more apartments; find the secrets to successful lead follow up and learn how to sell the value that your property offers. Learn how to increase the confidence of both yourself and your prospect in this interactive session.
Speakers: Lisa Trosien, Owner/President, ApartmentExpert.com
THU-B03 Staying Power: A Team Engagement, Recruitment & Retention Reconstruct
Staying Power: A Team Engagement, Recruitment & Retention Reconstruct
Predictions show a shortage of skilled labor as Baby Boomers retire. Many apartment markets are also on accelerated growth platforms, resulting in new opportunities for multifamily professionals. Some may be considering other options, like offering more money and/or flexibility, as well as career growth. They may be thinking, should I stay…or should I go? Smart operators are focused on efforts to address the intangibles, the implied and overall recruitment & retention methods to meet changing marketplace dynamics.
Speakers: Lori Snider, Director of Education and Team Experience, RedPeak; Patty Morgan-Seager, President/Owner/Speaker/Trainer, Seager Marketing
THU-B04 Stop the Enabling: Are You Part of the Problem?
Stop the Enabling: Are You Part of the Problem?
Confrontation isn’t fun, but it’s part of being a manager. Too often a manager’s dislike of confrontation results in enabling of bad behavior. Consider ongoing tardiness or mild insubordination – aggravating but not cause for termination. Learn how managers inadvertently can make problem employees worse! We’ll look at the rationalizations that excuse the behavior, the almost invisible ways managers enable and, of course, give you the tools to “dis-enable”! Come away with awareness and a set of tools!
Speakers: Susan Weston, CAM, CAPS, NAA Education Institute Senior Faculty, President, The Susan Weston Company
THU-B05 Design Matters: Design's Increasing Importance & Its Impact on Multifamily
Design Matters: Design’s Increasing Importance & Its Impact on Multifamily
Steve Jobs changed the world with his unrelenting emphasis on great design and superior customer experience. Now consumers are clamoring for products that deliver high function with unique design while shying away from anything commodity-like. It’s a cultural shift impacting all industries. In this session, explore strategies for capitalizing on this shift, and propose thoughts on when and where it makes sense to put great emphasis on design and when it does not.
Speakers: Brett Oliver, Director of Development, Cocke Finkelstein, Inc.; David Laube, Principal, Noell Consulting; Annie Evans, Vice President, AMLI Residential
THU-B06 Strategic Procurement! Mastering the Art of Purchasing Intelligently
Strategic Procurement! Mastering the Art of Purchasing Intelligently
Revenue is only one part of managing a high performing portfolio. A solid procurement and spend management strategy is equally important to effectively growing your NOI. The whole process can be daunting but extremely beneficial. Strategically negotiated contracts with suppliers, standardization enforced and tracked across the portfolio including transparency into what’s purchased at the site level is crucial. Learn how to implement efficient programs and educated site teams to “see the big picture.” Reap your NOI rewards!
Speakers: Eric Broughton, CEO, eSupply Systems; Dean Holmes, COO, Madison Apartment Group; Jeffrey Weissman; Krystin Reuter, Director, Avesta
THU-B07 Tech Takes Over: Strategies for Onboarding New Communities
Tech Takes Over: Strategies for Onboarding New Communities
When your company acquires new properties, how do you organize and effectively manage the process from a technology standpoint? This session will discuss the most important technology to-dos when adding more properties to your portfolio. We will also showcase how management companies have leveraged technology platforms to avoid negative impacts on residents and staff during a property sale or transition. Best practice strategies as it relates to property efficiency, NOI and resident satisfaction will all be discussed.
Speakers: Casey Van Zandt, Owner, Casey Van Zandt Consulting; Lisa Williams, Senior Vice President, Software & Systems, Bozzuto Management Company; Kristin Runyan, VP, Product Management, Marketing & Operations, PayLease; Jean Merenda, Madison Apartment Group, Training and Compliance Coordinator
THU-B08 SUPPLIER SKILLS: LinkedIn—How Good Is Your Profile?
SUPPLIER SKILLS: LinkedIn—How Good Is Your Profile?
If you are one of the more than 400 million people who have a LinkedIn profile, then chances are you’re being viewed by people who want to do business with you. Statistics show that “81% of buyers are likely to engage with a strong, professional brand”, so it pays to make sure your LinkedIn profile represents you in a powerfully positive light. Learn how to optimize your personal profile with multimedia, intelligent keyword usage, recommendations and much more.
Speakers: Dean Warshawsky Enterprise Account Executive, LinkedIn
THU-B09 NAHMA Presents: Affordable Workforce Housing—Identifying the Need and Potential Solutions
NAHMA Presents: Affordable Workforce Housing—Identifying the Need and Potential Solutions
There’s a shortage in affordable rental housing for Americans not currently served by federal rental assistance programs who are priced out of market-rate rental housing. Referred to as Workforce Housing, it’s one of the greatest needs across the country, yet there are no federal programs to encourage its supply. As cities grapple with solving the problem on their own, housing and other stakeholders are uniting to encourage and identify best practices in the development and preservation of affordable rental housing.
Speakers: Larry Keys, Jr., Director of Government Affairs, NAHMA (moderator); Cynthia Parker, President and CEO, BRIDGE Housing Corporation; Angela Boyd, Vice President of Advocacy, Managing Director of Make Room Campaign, Enterprise Community Partners; Elizabeth (Libby) Seifel, President, Seifel Consulting
11:30 a.m. – 12:30 p.m.GAME CHANGER: Building A World-Class Brand-It’s All About the Product
Game Changer: Building A World-Class Brand-It’s All About the Product
Former CMO of Airbnb Amy Curtis-McIntyre was also one of the original employees for JetBlue Airways where she served as their Vice President of Marketing. Amy has also served in corporate leadership positions for Gap and Old Navy. In each role, Amy has achieved tremendous results and help set the standards for innovative, effective marketing that achieved results in some of the most difficult and competitive economic climates. On stage, Amy speaks on how to harness customer experience as an effective marketing tool.
THU-C01 Strategic Applications of Emotional Intelligence
Strategic Applications of Emotional Intelligence
Having high Emotional Intelligence (EI) demonstrates a sensibility – he/she can manage their emotional impulses, communicate effectively, adapt to change, solves problems, uses humor to build rapport, has empathy and remains optimistic even in the face of adversity. This presentation shows EI’s correlation to leadership effectiveness and business results. Participants will receive definitions of the skills associated with EI; learn how to diagnose performance issues related to low EI; and learn techniques to develop EI in themselves and others.
Speakers: Jennifer Shirkani, Author, Keynote Speaker and Executive Coach, Penumbra Group
THU-C02 A Funny Thing Happened on the Way to the TOP
A Funny Thing Happened on the Way to the TOP
Each of us has navigated a unique course to achieve professional success. It’s not always easy and many times we could’ve used a “Do Over.” Here’s your chance to hear from two successful real estate executives who have experienced their share of mistakes and adventures throughout their careers—delivered in a series of true anecdotes. Discover what they learned from those experiences and benefit from their hindsight to learn how to jumpstart your career to achieve greater success.
Speakers: Alexandra Jackiw, CPM, CAPS, President, Milhaus Management; Jennifer Nevitt, President and CEO, Forty2, LLC
THU-C03 It’s Not Just a Review. It’s Free Market Research.
It’s Not Just a Review. It’s Free Market Research.
Apartment owner/operators now value ratings/reviews more than residents do, according to a recent study of more than 2,000 residents and 80 apartment owner/operators. Many monitor and respond to reviews to better manage their online reputations. So, what’s next? Using ratings/reviews as market research to make portfolio-wide changes that eliminate negative reviews. Industry experts will discuss the findings of a new study on ratings/reviews and share how they’re using their reviews to improve their apartment communities.
Speakers: Veronica Romney, Director of SEO/SEM, Entrata; Holli Beckman, Vice President of Leasing and Marketing Operations, WC Smith; Sara Graham, Director of Marketing, The Dolben Company; Michelle Moriello, Director, Digital Marketing, WinnResidential
THU-C04 Data, Data, Data: What’s the Right Data for My Community?
Data, Data, Data: What’s the Right Data for My Community?
Big data and business intelligence are multifamily buzzwords. How do you determine what data is best for your community? Where should communities begin? Panelists will provide a bird’s eye view of benchmarks pertaining to rental rates, marketing, leasing performance and market/submarket performance. Attendees will learn how to identify the best data and how to use it. Progressive companies will discuss their successes, failures and best practices related to using data efficiently and effectively.
Speakers: Annie Laurie McCulloh, SVP, Strategic Initiatives, Rainmaker; Bryan Pierce, Director of Revenue Management, Gables Residential; Kevin Huss, Director of Revenue Management, Harbor Group International; Rachel Davidson, Vice President of Revenue Strategy, Alliance Residential
THU-C05 Lease Ups: Avoiding the Terrible Twos With Revenue Management
Lease Ups: Avoiding the Terrible Twos With Revenue Management
With record levels of new development, lease-ups are crucial in multifamily revenue management. New community lease ups are difficult and it’s common for communities to reach occupancy goals only to face mass exodus 12 months later. Applying revenue management and lease expiration management strategies offer a successful approach to new development lease ups as well as community rehabs. Panelists will discuss incorporating or overcoming competing developer/operator objectives, exceeding pro forma benchmarks, circumventing embedded constraints or occupancy requirements to ensure success.
Speakers: Trey Lane, Director of Pricing Services and New Product Implementation, Rainmaker; Sheila Byrne, Executive Vice President of Property Management, The Habitat Company; Trachelle Spencer, Director of Revenue Management, Eighteen Capital Group; Emily Mask, Revenue Manager and Training Director, ECI Groups
THU-C06 Return on Energy: Harnessing the Power of Utility Data
Return on Energy: Harnessing the Power of Utility Data
What can utility data say about your building, and how can you leverage it to improve your efficiency and bottom line? Join experts in the field of data tracking/analysis and energy benchmarking solutions to discuss the advantages to knowing your building better and compare tools available on the market. Our panelists will share what they’ve learned from both the public and private sectors, and examine some of the challenges and solutions available to building owners who want to maximize their building’s utility performance.
Speakers: Michael Zatz, Manager ENERGY STAR Commercial Buildings, US Environmental Protection Agency; Matt Ellis, LEED AP, Founder & CEO, Measurabl, Inc; Gina Anselmo, Energy Program Engineer, Forest City Enterprises; Gene Cattani, Industry Principal, Energy Solutions, Yardi Systems
THU-C07 Transitioning Properties From Due Diligence to Operational Brilliance
Transitioning Properties From Due Diligence to Operational Brilliance
Thousands of properties change ownership every year so it’s critical to integrate the newly acquired property into the organization in an efficient, thoughtful, and seamless manner. Multifamily veterans will share their best practices on managing this transition in under three months. They will cover:
- Lessons learned and industry best practices
- Opportunities and challenges with integrating systems
- Merging cultures and training employees
- Using due diligence data and insights to manage the process
- Key success factors
Speakers: Ben Smith, Vice President, Operations Support, Cortland Partners; Kevin George, President & Chief Operating Officer, InfoTycoon; Sherry Freitas, CPM, Managing Director of Real Estate, Greystar; Nancy Goldsmith, Managing Director of Property Operations, Bozutto Management Company
THU-C08 SUPPLIER SKILLS: Can You Handle the Truth? Insights From Industry Experts
SUPPLIER SKILLS: Can You Handle the Truth? Insights From Industry Experts
Words of wisdom for apartment supply and service partners supplier/property management partnerships are important. We spend countless hours developing our brands, our story and training employees, but have you considered how clients and potential clients feel about your company? Get first-hand advice from top multifamily executives on creating genuine customer relationships, what they truly need and want, how to stand out against competitors, as well as mistakes they’ve witnessed service/supply partners make over their years of experience.
Speakers: Terry Danner; Michelle Childers, NALP, Vice President, Southeast Multifamily Marketing, Apartments.com Network; Tom Sloan, Senior Vice President of Operations, Camden; Scott Wilder, CPM, Executive Vice President, Property Management, Lincoln Property Company
THU-C09 NAHMA Presents: Key Federal Legislative and Regulatory Issues Impacting Affordable Multifamily Housing
NAHMA Presents: Key Federal Legislative and Regulatory Issues Impacting Affordable Multifamily Housing
The world of affordable multifamily housing is not only highly regulated by three federal agencies, but also highly dependent on the ability of Congress to pass timely and sufficient annual funding bills. This session will focus on key current federal legislative and regulatory issues facing providers of multifamily affordable housing participating in HUD, rural housing and Housing Credit programs and the resulting real-world impacts on communities, management companies and owners.
Speakers: Kris Cook, Executive Director, NAHMA; Greg Brown, Senior Vice President of Government Affairs, NAA; Alexa Jeffress, Acting Director of Asset Management, U.S. Dept. of HUD, San Francisco Multifamily Housing; Tom Azumbrado, Director, Multifamily West Region, U.S. Dept. of housing & Urban Development
9 a.m. – 10 a.m.FRI-A01 Yelp Can Help! So Much Information, So Little Time.
FRI-A01 Yelp Can Help! So Much Information, So Little Time.
Yelp Can Help! So Much Information, So Little Time.
Yelp wants to be your BFF! From reputation management to data feeds to demographics. Better understand this robust marketing and lifestyle product. Build your business, online reputation, SEO and save time doing it. BTW, many of the tricks and tips are FREE. Yelp is all around you and you don’t even know it. TTYL!
Speakers: Jeremy Lawson, NALP, Reputation Manager, Fogelman Management Group; John Carroll, Manager of Local Business Outreach, Yelp
FRI-A02 How Women Win in Leadership
How Women Win in Leadership
Why are there so few women in upper-level leadership positions? Are the keys to success different for women than men? Multifamily women executives will examine how women can work together to succeed together. They’ll discuss mentorship, networking, risk-taking and share wisdom that leads to success. Learn how competitiveness can sometimes hinder the development of strong bonds between women. Let’s pursue excellence together. After all, as Madeleine Albright said, “There is a special place in hell for women who don’t help other women.”
Speakers: Kelly Quattlebaum, Director of Marketing and National Accounts, CallMaX; Alexandra Jackiw, CPM, CAPS, President, Milhaus Management; Jennifer Staciokas, Senior Vice President, Marketing & Training, Pinnacle; Heather Jones, CEO, GROW lms
FRI-A03 Your Multifamily Cyber Security Playbook
Your Multifamily Cyber Security Playbook
Compromised private customer information is a prevalent problem (e.g. Ashley Madison, Target) that many multifamily companies aren’t addressing as extensively as they should. Owner/operators and a cyber security legal expert will discuss the holes in the practices of multifamily companies today and share the steps they’re taking to make their systems as airtight as possible. These tried-and-true tactics just might save your company from becoming the next cyber security headliner.
Speakers: Maria Banks, Senior Vice President, AMLI Residential; Jay Kenney, Chief Information Officer, Lincoln Property Company; Ryan Byrd, Vice President of Engineering, Entrata; Ben Holt, Attorney, Technology and Intellectual Property Group, Stoel Rives LLP
FRI-A04 Homelessness In America: What Can We Do to Help?
Homelessness In America: What Can We Do to Help?
Special Needs Populations
Homelessness is a major problem in our country. Millions live on the margins and can end up homeless in a matter of days. Our host city, San Francisco, has one of the nation’s largest homeless populations. Most of the homeless in America are not “skid row bums”..they are like you and me. The apartment industry can be a part of the solution to this growing cultural issue. Learn about initiatives underway in your communities impacting families and individuals.
Speakers: Rick Graf, CPM, President and CEO, Pinnacle; Lori Trainer, CAM, CAPS, Vice President of Public Relations, Southern Affordable Services, Inc.; Robert Grealy, Partner, Middleburg Real Estate Partners; Rusty Smith, Executive Director/Mission Manager, St. Martin’s Hospitality & Behavioral Health Center; Chuck Sheldon, CPM, President, T and C Management
FRI-A06 Created Equal? Leads Aren’t Lottery Tickets
Created Equal? Leads Aren’t Lottery Tickets
Every lottery ticket has the same odds of winning, but that’s not always the case with your leads. How you procure and nurture your leads ultimately affects conversion rates. Want to bring greater certainty to the value of your leads? Make business decisions with greater confidence? Move marketing and leasing decisions into real time? Some say it’s impossible, but we’ll debunk this myth and show you how to “cash out” with lead scoring by turbo charging revenue management, optimizing marketing spend and reducing your leasing risk.
Speakers: Rich Hughes, Head of Data Science, RealPage; Stephanie Versin, Vice President of Marketing, Prometheus Real Estate Group; Scott Villani, Vice President of Marketing, The NRP Group
FRI-A07 Maintenance Training Roundtable
Maintenance Training Roundtable
Maintenance training is challenging. Either the property “can’t do without the maintenance staff” or the technician “can’t find time to complete the online coursework.” With these challenges, how can the industry expect to keep up with the constantly changing knowledge and skill requirements of a maintenance team? Industry leaders will answer that question while also addressing: meaningful safety training, overcoming communication issues, hands-on-training, and the increased need for computer literacy. Join us and bring your own questions to this interactive session.
Speakers: Paul Rhodes, CAMT, CAPS, National Maintenance and Safety Instructor, NAAEI; David Jolley, CAMT, National Director of Maintenance and Purchasing, Pinnacle; Mark Vanderhoof, E-Learning Instructional Designer, MARQ; Scott Ployer, CPM, MFE, CGPM, Vice President, Operations, Trinity Management LLC
FRI-A08 Base Access and Tenant Waterfall “Debate” With Armed Services Leadershipt
Base Access and Tenant Waterfall “Debate” With Armed Services Leadership
Top officials from the Armed Services in Washington, D.C. will discuss how they’re responding to the challenges of the the Homeland Security/Department of Defense (DoD) initiative to manage personnel, property and base access from the implementation of bio-metric enterprise access systems, Defense Biometric Identification System (DBIDS) and Rapid Gate across military installations worldwide. DoD leaders will also discuss their plan work with project owners to strengthen occupancy, maintain the project viability through the “tenant waterfall” process and keeping privatized housing relevant in an ever-changing rental market.
Speakers: Douglas Jones, CPM, Senior Vice President and Executive Manager, Winn Residential Military Housing Services; Ivan Bolden, Assistant Chief of Staff for Installation Management, U.S. Army; William (Bill) Pearson, Housing Manager, Commander Navy Installations Command (CNIC)
FRI-A09 NAHMA Presents: Affordable Housing Preservation Options—Save it, Sell it, Buy it
NAHMA Presents: Affordable Housing Preservation Options—Save it, Sell it, Buy it
There’s a shrinking inventory of affordable units nationwide, as HUD notes, “foreclosure, age-related deterioration, rising maintenance and utility costs, demolition, and expiring use restrictions and affordability controls cause a significant loss of affordable units each year….” Even newer Housing Credit properties can be reaching 30 years old. Preserving affordable properties is critical in order to meet the housing needs of low- and moderate-income families. Key options for preservation can include rehab, repositioning in a different portfolio, and acquisition and rehab combos.
Speakers: Larry Keys, Jr., Director of Government Affairs, NAHMA (moderator), Daniela Greville, Vice President, McCormack Baron Salazar, Kasey Burke, President, Meta Housing Corporation
12:45 p.m. – 1:45 p.m.GAME CHANGER: The New Vanguard for Business-Connectivity, Design, and the Internet of Things
Game Changer: The New Vanguard for Business-Connectivity, Design, and the Internet of Things
The Internet of Things is the hottest topic of the moment—a shift predicted to be as momentous as the impact of the internet itself. The internet has allowed us to share ideas and data largely input by humans. What about a world where data from objects as diverse as umbrellas, fridges, and gas tanks all flows through the internet? We are truly at the frontier of a new, hyper-connected future: and MIT Media Lab’s David Rose is our guide. Author of the first major book on the subject, Rose is bringing the inevitable takeover of the Internet of Things to the forefront of public consciousness. If you own a business, if your company makes a product, if you are involved in manufacturing, supply chain management, environmental monitoring, transport, retail, healthcare, urban planning, architecture, design—literally any industry—your sector will be affected. In this mind-opening talk, Rose explains how to get in on the ground floor of the Internet of Things or, as it’s known in the manufacturing sector, Industry 4.0 (the fourth industrial revolution). He describes how products are poised to become services, and how we will be creating new user experiences, not new technology.
FRI-B01 The Resident Loyalty Facelift: Stop Thinking Programs...Think Experience!
The Resident Loyalty Facelift: Stop Thinking Programs…Think Experience!
In 1929, Betty Crocker started the box top program to encourage cake mix loyalty. This became the framework for the modern loyalty program. Competition has grown, attaining and retaining residents has been more challenging than ever and customers are demanding more. People want to be recognized, not just “rewarded.” Come examine what companies are doing to make today’s customer continue to give their loyalty to one brand. Our Grandmother’s Green Stamps would never survive today!
Speakers: Kate Good, Partner, SVP of Multifamily Development and Operations, Hunington Residential, KateGood.com & Apartment All Stars
FRI-B02 Zillow Uncovers Economic Trends in Multifamily Housing
Zillow Uncovers Economic Trends in Multifamily Housing
Will your communities experience rental appreciation or will it slowdown in the next year? Are renters prioritizing commuting time over walkability? Zillow’s chief economist, Dr. Svenja Gudell, will discuss these topics as well as economic factors impacting the rental market and what to expect next year. Discover the fastest growing rental markets and what’s driving them, what makes an area a “sweet spot” for renters, what causes some markets to slow down and where that’s happening and exclusive demographic data about today’s renters.
Speakers: Dr. Svenja Gudell, Chief Economist, Zillow
FRI-B03 Dissecting the DNA of Boomer Renters—NCIS Style
Dissecting the DNA of Boomer Renters—NCIS Style
Boomers hold more than 50% of the nation’s wealth, make up about 26% of the U.S. population and are a significant market segment for rental housing. What are the defining characteristics of Boomers and how do these influence their needs and preferences in rental housing? Learn what apartment features and amenities they want, how best to communicate and market to them and what key distinctions (and surprising similarities) do Boomers and Millennials share.
Speakers: Susan Sirota, President and CEO, Market-THINK, LLC; Rosemary Carucci Goss, Ph.D, Residential Property Management Advisory Board Professor and Associate Director, Program in Real Estate, Virginia Polytechnic Institute and State University; Annie Gerard, CAASH, Vice President-Advisory, Meyers Research; Lynn Klug, Senior Director-National Marketing, Greystar
FRI-B04 Cool as a Cucumber: Public Relations in Times of Crisis
Cool as a Cucumber: Public Relations in Times of Crisis
Even with careful planning and execution of a public relations strategy, problems can arise. Waiting until a crisis occurs to craft your response isn’t ideal. Have a basic plan in place before something happens. We’ll help you prepare for a potential crisis by helping you understand what you need to do to prepare, barriers you’ll encounter while trying to deliver the perfect message, essential elements for successful crisis management and apology strategies to avoid. Everyone be cool!
Speakers: Lauren Boston, Staff Writer and Manager, Public Relations, NAA; Becky Sullivan, Vice President, Communications & Marketing
FRI-B05 In-Depth Analytics of Pricing Discovery
In-Depth Analytics of Pricing Discovery
A math-based session for advanced revenue management, financial and other analyst practitioners as well as operational executives to dive into the mathematical principles behind pricing. Discuss computational challenges in revenue management and customer data analytics. Topics include forecasting and performance methodologies, statistical processes for evaluating units amenities and rehabs and processes for dealing with process generated data. If you crave more analytical rigor in the development of the key analyses used to understand demand, demand generation, sales performance and customer quality, then this session is for you.
Speakers: Donald Davidoff, President, D2 Demand Solutions; Annie Laurie McCulloh, SVP, Strategic Initiatives, Rainmaker; Rich Hughes, Head of Data Science, RealPage
FRI-B06 Return on Energy: Smart Apartments & “Internet of Things”
Return on Energy: Smart Apartments & “Internet of Things”
As the multifamily industry looks to build upon billing and submetering business, pursuing the opportunity to bring innovations from the Smart Home model/prototype to the industry has begun. Many companies are looking for partnerships to create an effective “eco-system” that works with smart thermostats, lightbulbs, locks, moisture sensors, etc. We can create a win-win scenario that provides an added amenity for residents while creating ROI for owners/managers by reducing utility expenses in vacant units and minimizing staff requirements for turnovers.
Speakers: Howard Behr, Vice President, Product Management + NWP Submeter, NWP Services Corporation; Pamela Darmofalski, LEED Green Associate, Director, National Accounts and Sustainability, Greystar; Mike Branam, Vice President of Sales & Marketing, Remotely; Robert Cooper, President & CEO, Embue
Proactive vs. Reactive: Extending the Life of Your Assets
Preventative maintenance is key! When maintenance staff anticipates issues, they can catch a minor equipment problem before it turns into a major problem. Panelists will break down individual components and equipment at different property styles and show how to calculate their estimated life spans. Learn how to create a site-specific preventative maintenance program to ensure back-up documentation is available for ownership’s review. You’ll see why preventative maintenance is vital to five- or 10-year capital needs assessments.
Speakers: Raymond van Beveren, Senior Vice President, CFLane; Matthew Kelly, Vice President of Facilities and Project Management, Campus Apartments; Jim Dormady, Maintenance Director, The Dolben Company, Inc.; David Nischwitz, Senior VP – Property Redevelopment, Fogelman Management Group
FRI-B08 Portfolio Long-Term Health: Sustainment of Privatized Military Assets
Portfolio Long-Term Health: Sustainment of Privatized Military Assets
Sustaining privitized military housing and facilities investment reserve accounts can be challenging during a time of Department of Defense (DoD) budget cuts. Top leaders from the Naval Facilities (NAVFAC) and Air Force Civil Engineer Command (AFCEC) discuss working with project owners to develop a comprehensive sustainment plan, preserve reinvestment accounts, sustain and recapitalize the housing inventory and adapting to future challenges. This is a great opportunity to pose questions significant to your privatized military housing projects.
Speakers: Sam Merrick, CDPM, CPM, Vice President/Military Affairs, Lincoln Military Housing; Corky Vazquez, Program Specialist, NAVFAC Headquarters; Robert E. Moriarty, Director, Installations Directorate, Air Force Civil Engineer Center (AFCEE); Greg Wright, Director of Housing, Commander, Navy Installations Command (CNIC)
FRI-B09 How to REAC: Getting Your Best Score on HUD-REAC Inspections
How to REAC: Getting Your Best Score on HUD-REAC Inspections
Learn more about HUD-REAC inspections and how to prepare your property for one. Our industry experts will provide a framework for property managers, maintenance professionals and other community staff to navigate the process from pre-inspection preparations to post-inspection day. The panelist will cover pre-inspection preparation strategies to optimize staff resources and ensure properties attain the best scores. Get tools and tips for inspection day and the post-inspection appeal process.
Speakers: Lori Trainer, CAM, CAPS, Vice President of Public Relations, Southern Affordable Services, Inc.; Scott Ployer, CPM, Vice President – Facilities & Capital Planning, Peabody Properties; Chad Wood, CAPS, CAMT, CPOI, Senior Vice President, Physical Assets and Risk Management, Richman Property Services, Inc.
2 p.m. – 3 p.m.GAME CHANGER: On the Edge-The Art of High-Impact Leadership
Game Changer: On the Edge-The Art of High-Impact Leadership
Levine, a world-renowned adventurer, shares lessons learned from various extreme environments–ranging from Mt Everest to the South Pole–and explains how they apply to business and beyond.
Her advice is flat-out contrarian and flies in the face of what you’ve been told by well-known management gurus and highly-paid executive coaches: encourage big egos, go backward — away from your goal, ignore the rules, ditch the plan, deprive yourself of sleep, and reward failure. But it works for her, and it can work for you too.
She provides a roadmap to help you scale whatever big peaks you aspire to climb–be they literal or figurative–by offering practical, humorous, and often unorthodox advice about how to reach your potential as a leader.
FRI-C01 Succeeding in a Mobile World: Google Talks Micro-Moments and More
Succeeding in a Mobile World: Google Talks Micro-Moments and More
The frequency of mobile searches is increasing, but time spent on the search is decreasing. In these quick, search-driven interactions, consumers expect brands to address their needs with real-time relevance. Google calls these micro-moments, and you have to be ready for them in order to win. Google and property marketing experts will help you understand micro-moments and how they apply to your business. Look at real-life examples of how to succeed in being found, grabbing interest and converting leads—more quickly than ever before.
Speakers: Esther Bonardi, Senior Director, Marketing Strategy, Yardi Systems; Ben Killmer, Strategic Partner Manager, Google; Karen Kossow, Vice President of Marketing, Fore Property Company
FRI-C02 45 New Ideas to Create Extraordinary Leasing Experiences!
45 New Ideas to Create Extraordinary Leasing Experiences!
Our communities are competing to lease and retain residents against the boom of new construction—sometimes with overwhelming increases in rents. Be inspired by the wisdom of our industry’s seasoned veterans. They’ll deliver exciting sales, marketing, customer service and retention concepts that’ll set your community above the rest, regardless of age, market location, or budget constraints. Create memorable customer experiences that you’ll be able to implement immediately upon your return to your community. Don’t miss this one!
Speakers: Pattie Woods, CAM, CAPS, VP Training and Development, Fogelman Management Group; Valerie Sargent, President, Yvette Poole & Associates; Mary Gwyn, CPM, Chief Innovator of Apartment Dynamics, Apartment Dynamics; Donna Olson, President, Olson Training
FRI-C03 Talk to the Hand! How to Deal With Difficult People
Talk to the Hand! How to Deal With Difficult People
The universe is filled with difficult people! Somedays doesn’t it feel like every difficult person in the world lives at your community, works in your office, or lives in your home? The multifamily industry is a “people business” and while we’d all love to handpick who we interact with each day, that’s not reality. In this entertaining and thought-provoking seminar you’ll be equipped with the tools to effectively communicate, interact and engage with those “special” people in your life, so you can succeed!
Speakers: Rommel Anacan, President, The Relationship Difference; Jacqueline Ramstedt, CAM, CAPS, CAS, Principal, National Speaker, Performance Coach, CMO Chief Motivational Officer, Ramstedt Enterprises, Inc.
FRI-C04 Now Hiring: A Better Way to Reach and Retain Millennials
Now Hiring: A Better Way to Reach and Retain Millennials
What motivates, inspires and attracts the next generation of leaders? Let’s ask them! Hear from recent college graduates and current college students majoring in property management to learn what types of practices and culture can attract talent to your organization—and keep them there. This session will help multifamily professionals identify current challenges facing the industry and universities as well as solutions to prepare you to hire and keep tomorrow’s best and brightest.
Speakers: Erin Hopkins, Assistant Professor, Property Management and Real Estate, Virginia Tech; Terry Fields, Term Assistant Professor for the Weidner Property Management and Real Estate Program, University of Alaska Anchorage; Arina Filippenko, Property Management and Real Estate – Student, University of Alaska Anchorage; Colin Bixler, Regional Manager, Equity Residential; Caitlin McCain, Major in Property Management – Student, Virginia Tech; Casey Ray Rusk, M.A, CAM, NALP, Director of Residential Services, The Villas by Watermark
FRI-C05 Next Generation Leaders: Developing Millenials for Success
Next Generation Leaders: Developing Millenials for Success
By 2020, Millennials will be 46% of the work force. They view the world differently, especially around their definition of success, both personally and professionally. If you aren’t altering your onboarding, training and succession planning toward the Millennial generation, now is the time. Understand what motivates Millennials, what they want from their employers and how you can capitalize on their strengths and help them overcome perceived weaknesses to become your next great leaders.
Speakers: Melissa Smith, Chief Administrative Officer, Fogelman Management Group; Jeanette Cox, Vice President of Operations, Oddo Development Company, Inc; Jordan Hovanec, CAM, Marketing Specialist, Milhaus Management
FRI-C06 Return on Energy: Keeping the Ball Rolling on Multifamily Efficiency
Return on Energy: Keeping the Ball Rolling on Multifamily Efficiency
Have you recently implemented energy efficiency improvements on your property? Are you curious about what happens next? Join a panel of owners and managers representing a range of portfolios—from a large multistate company to an independent rental owner—as they discuss their experiences improving their properties and share their strategies for maintaining energy efficiency projects. The group will also discuss possible ways to market these improvements in order to further maximize ROI.
Speakers: Evan Matzen, LEED AP O&M; Mary Nitschke, Director of Ancillary Services, Prometheus Real Estate Group; Chuck Sheldon, CPM, CCIM, President, T and C Management, LLC; others TBD
FRI-C07 Preventative Maintenance... 'Who Has the Time?'
Preventative Maintenance… ‘Who Has the Time?’
“I’ll get to it tomorrow…” Just like exercising, Preventative Maintenance isn’t taken care of when it should be; yesterday. Join us as we explain why PM should be done NOW as opposed to later. Discover practical methods that can be implemented at communities of all sizes. Multiple examples of equipment needs will be discussed as well as some ideas that you may not have been considered before. No more excuses!
Speakers: Paul Rhodes, CAMT, CAPS, National Maintenance and Safety Instructor, NAAEI; Leigh Stevens, DDI Certified Facilitator, Supervisor, Customer Training, HD Supply; Keith Gibson, Director, Maintenance Training, Post Properties Inc.
FRI-C08 Building Customer Statisfaction & Loyalty: One Survey at a Time
Building Customer Statisfaction & Loyalty: One Survey at a Time
The military and multifamily landscape is becoming more “People” and “Service” centric. Customer’s wants and needs must be addressed. Learn what is being done to engage customers to participate in satisfaction and loyalty survey programs and the difference between the two. Discover how to effectively run a customer satisfaction and loyalty campaign and how to analyze the data and act upon the information you receive.
Speakers: Brunetta Harris, CPM, CDPM, Operations Manager, Forest City Residential Management; Krissy Novotny, Senior Manager of Field Marketing & Customer Service, Forest City Residential Management, Inc.; Tom Adams, Director of Property Management, Winn Residential Military Housing Services; Cindy Sheridan, National Service Director, Lincoln Military Housing – Call Center
FRI-C09 HUD/DOJ Mystery Shopping: Stay Compliant and out of Litigation
HUD/DOJ Mystery Shopping: Stay Compliant and out of Litigation
Mystery Shopping (aka Fair Housing Testing) is a legitimate tool used by investigative agencies ranging from local fair housing organizations to federal enforcement agencies, including the US Department of Justice. Cases built on mystery shopping tests have resulted in painful litigation, ruined reputations and millions of dollars in liability. Learn what litigation mystery shopping is and how to prepare for these potential visits. Discuss concrete options on how to protect your organization, including simple techniques for self-testing to specifically prevent reasonable accommodations and disparate treatment violations.
Speakers: Heidi Olguin, President and CEO, PMR; Rebecca Shirley, CAPS, Director of Real Estate, Greystar; Mona Hathout, VP & General Counsel, Progressive Management Resources, Inc.